Course
Digital Marketing
An 8-week campaign-based digital marketing course where you market one real brand from Week 1 to Week 8 — every week produces live assets, not slides. Master strategy and buyer personas, content and copywriting, organic social media, SEO and Google Business Profile, Google and Meta ads, email marketing and automation, and GA4 analytics — then bring it all together in an integrated capstone campaign across four channels, wired with tracking end-to-end. Tools you'll actually use on the job: Google Analytics 4, Google Ads, Meta Ads Manager, Search Console, Mailchimp/Brevo, Canva, and AI assistants used with judgment. You graduate with a working marketing engine and a portfolio case study, not certificates of attendance. Expect 8–12 hours per week of lessons, labs, and a weekly deliverable.
Module 1 — Week 1 — Digital Marketing Foundations & Strategy
- ✓The digital marketing landscape & the funnel25mFree preview
- ✓Knowing your customer: segments & buyer personas25mFree preview
- ✓Positioning, value propositions & competitor analysis25mFree preview
- ✓SMART goals, KPIs & choosing your channel mix30mFree preview
- ✓Lab: pick your brand & audit its digital presence60mPracticalFree preview
- ✓Lab: build two buyer personas75mPracticalFree preview
- ✓Lab: competitor teardown75mPracticalFree preview
- ✓Weekly project: your one-page marketing strategy150mProjectFree preview
Module 2 — Week 2 — Content Marketing & Copywriting
- ✓Content strategy: pillars, formats & the funnel25m🔒
- ✓Copywriting fundamentals: headlines, hooks & CTAs30m🔒
- ✓Writing for the web & brand voice25m🔒
- ✓Visual content, AI drafting & content calendars30m🔒
- ✓Lab: the headline gym70mPractical🔒
- ✓Lab: rewrite a weak ad with PAS60mPractical🔒
- ✓Lab: three branded graphics in Canva90mPractical🔒
- ✓Weekly project: voice guide, calendar & 3 content pieces165mProject🔒
Module 3 — Week 3 — Social Media Marketing (Organic)
- ✓Platform strategy: who lives where and why25m🔒
- ✓Platform-native content & the first 2 seconds30m🔒
- ✓Community management & profiles that convert25m🔒
- ✓Scheduling, cadence & native analytics25m🔒
- ✓Lab: optimize your profiles end-to-end60mPractical🔒
- ✓Lab: script, storyboard & film a short video90mPractical🔒
- ✓Lab: post 3 pieces & engage for a week75mPractical🔒
- ✓Weekly project: profiles, 5 posts & a 2-week plan150mProject🔒
Module 4 — Week 4 — SEO: Search Engine Optimization
- ✓How search works & keyword research30m🔒
- ✓On-page SEO & content that ranks30m🔒
- ✓Technical essentials & local SEO25m🔒
- ✓Search Console & the AI search shift25m🔒
- ✓Lab: 30-keyword map75mPractical🔒
- ✓Lab: on-page audit & rewrite60mPractical🔒
- ✓Lab: Business Profile + Search Console setup75mPractical🔒
- ✓Weekly project: your SEO action plan165mProject🔒
Module 5 — Week 5 — Paid Advertising: Google & Meta Ads
- ✓Paid media fundamentals: auctions, budgets & the metrics28m🔒
- ✓Google Ads: search campaigns that don't waste money26m🔒
- ✓Meta Ads: campaigns, ad sets & audiences27m🔒
- ✓Creative, landing pages & small-budget strategy30m🔒
- ✓Lab: build a Google Search campaign80mPractical🔒
- ✓Lab: build a Meta campaign75mPractical🔒
- ✓Lab: critique 5 real ads from your feed55mPractical🔒
- ✓Weekly project: two built campaigns + a media plan150mProject🔒
Module 6 — Week 6 — Email Marketing & Automation
- ✓Why email still wins & building a list ethically28m🔒
- ✓Anatomy of emails that get opened24m🔒
- ✓Core automations & segmentation27m🔒
- ✓Deliverability & the numbers that matter25m🔒
- ✓Lab: set up Mailchimp/Brevo & a branded template80mPractical🔒
- ✓Lab: lead magnet + signup page70mPractical🔒
- ✓Lab: write & build a 3-email welcome sequence90mPractical🔒
- ✓Weekly project: a working email system160mProject🔒
Module 7 — Week 7 — Analytics, Optimization & Reporting
- ✓GA4: events, traffic sources & conversions30m🔒
- ✓UTM parameters: tag every link25m🔒
- ✓Interpreting data & CRO basics28m🔒
- ✓Client-style reporting: data → insight → action27m🔒
- ✓Lab: GA4 setup + 2 conversions60mPractical🔒
- ✓Lab: UTM-tag your Week 3–6 links60mPractical🔒
- ✓Lab: one-page Looker Studio dashboard75mPractical🔒
- ✓Weekly project: live dashboard + performance report150mProject🔒
Module 8 — Week 8 — Capstone: Integrated Campaign & Portfolio
- ✓Designing an integrated campaign30m🔒
- ✓Lab: build & wire your campaign90mPractical🔒
- ✓Lab: peer review clinic90mPractical🔒
- ✓Career pathways & certifications worth getting25m🔒
- ✓Capstone: integrated campaign & portfolio240mProject🔒
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